| Why e-retailers are expanding their e-mail marketing? |
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49% of respondents say e-mail marketing is more effective than other forms of marketing of web sites; only 27% say it's less effective. |
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57% report that e-mail marketing accounts for less than 10% of their online sales, while just under 10% say it accounts for 25% of web sales. |
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56% of this group report that e-mail marketing generates between 10% and 25% of their web-based retail sales. |
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45% of respondents report that they send promotional e-mails out at the rate of only one per month or less. |
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40% of e-retailers who send out more than one e-mail promotion per week report response rates of 5% or more. |
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18% of online merchants who use e-mail marketing less than once a month hit response rates of 5% or higher. |
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With e-mailing frequency two to three times per month, 50% of survey respondents in that group say they experience e-mail response rates of 5% or higher. |
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Nearly 75% of respondents who report response rates of less than 1% also report conversion rates of under 2%. |
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70% of e-retailers who report response rates in excess of 3% to their e-mail campaigns also report conversion rates of 3% or higher. |
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Almost 45% of respondents to the survey say the response rates to their e-mail marketing campaigns are climbing. |
| Source: Internetretailer.com |
