Dubai, UAE - March 3, 2003 (PRN): Cyber Gear in conjunction with Klipmart Corporation, one of America’s leading Internet marketing companies, now brings to the Middle East for the first time the ability to run TV commercials in emails and web pages. Setting new standards in advertising and delivering groundbreaking results, Klipmart pioneered this technology in the region with Emirates Airlines and Le Meridien Hotels.
Klipmart’s ‘Klip-Ads’ allow advertisers to run up to 60 second TV commercials online that play instantly when the page is loaded. Klip-Ads do not require any plug-ins and will run on all connection speeds delivering crystal clear audio and video to a staggering 95% of browsers. Klip-Ads are essentially TV screens embedded in email and web pages.
Cyber Gear through its email marketing portal, MiddleEastPostBox.com will be running client campaigns which will integrate customised video clips to generate effective results through rich media integration. Sharad Agarwal, CEO of Cyber Gear stated, ”With an impressive range of internet clients which include Dubai 2003, Grand Hyatt, Sharp, Shell, FedEx, Xerox, Century Cinemas and Deira City Centre, we are confident that organisations in the region will use the latest technologies to enhance their online visibility.
Chris Humphrey of Klipmart Middle East adds, “Klipmart provides advertisers the opportunity to deliver a truly integrated campaign, by running their existing TV commercials on the Internet and in emails. The number of Internet users in the Middle East is set to reach 25,000,000 by 2005. The online medium is now a major consideration for advertisers and embedded audiovisual is proving the most engaging and cost effective way to reach this audience. Advertising on the Internet costs significantly less than TV and is therefore a much cheaper way to reach the same audience.”
About Klipmart
Founded in New York in 1999 Klipmart Corporation pioneered the rich media video business and has since expanded its offices to London and now Dubai. Chris Humphrey adds, “Klipmart brings to the region four years of experience in the US, working with clients such as Nokia, Coca Cola, Pizza Hut, Sony Pictures Entertainment, Warner Brothers and Toyota to name a few. Many of the sites on our network actively sell our product as part of their media arsenal, demonstrating their absolute confidence in Klipmart.”
About Cyber Gear
Since 1996, Cyber Gear has been a pre-eminent force in the web design and e-business industry by developing award winning web projects. Positioned as an industry leader, Cyber Gear provides state-of-the-art internet solutions to a large number of multinational and local organisations in the Middle East. Cyber Gear services include design of web sites, intranets, e-business and e-commerce applications.
