Dubai, UAE - 28 April 2002 (PRN):MiddleEastPostBox.com, the permission based email marketing portal has today launched a direct e-mail marketing campaign in six Middle East countries - Bahrain, Egypt, Kuwait, Qatar, Saudi Arabia and UAE.

To announce the launch of the Holiday Options brochure 2002/03, British Airways is offering a special 10 percent discount until 31 July 2002 valid on any of the hundreds of products featured.

The new British Airways 'Holiday Options' brochure is packed with flexible, value for money holidays for the UK, Europe, USA and Canada. Prices start from just...

• USD 18 for European hotels
• USD 35 for London hotels
• USD 23 for USA hotels
• USD 13 for car hire

The above prices for hotels are per person per night based on two people sharing and prices for car hire are based per car per day.

The 10 percent discount is valid only for the following countries:

• UAE
• Bahrain
• Kuwait
• Qatar

Middle East Post Box is a dedicated 'Opt-in' Email marketing and SMS messaging portal which has a database of over 600,000 bilingual registered subscribers in 16 Middle East countries. MiddleEastPostBox.com has partnered with leading regional portals that have a database of registered internet subscribers.

The demographics of subscribers covers information such as age, nationality, education, designation, salary, family size and areas of interest. Based on the client's target market, a direct email marketing campaign is implemented with complete online tracking statistics.

MiddleEastPostBox.com is an e-venture promoted by Cyber Gear (http://www.cyber-gear.com), the leading e-business and B2B solutions company based in Dubai.

Cyber Gear clients include British Airways, FedEx, Shell, Gillette, KPMG, Audi, NFO World Group, Xerox, Al Futtaim Investments, Dubai e-Government, Etisalat, Galadari Brothers, Deira City Centre, Al Ghurair Centre, BurJuman Centre and Sahara Centre.