Dubai, UAE - 17 February 2002 (PRN): MiddleEastPostBox.com today entered into an agreement with Ezitron Technologies for broadcast of SMS messages to an Opt-in database of GSM subscribers. Under the terms of agreement, Ezitron will provide to MiddleEastPostBox.com the mobile technology platform for flash SMS messaging with automated transmittal reporting system.

According to Sharad Agarwal, CEO of MiddleEastPostBox.com, "We are the first company in the region to offer broadcast of SMS messaging service to a targeted opt-in database of subscribers according to demographics. We will also offer this service to multinational organisations in the region that have built their own inhouse database of GSM subscribers. A 160 character message with be flashed on the recipients GSM phone followed by a detailed email explaining the product or service in detail.

Commenting on this new relationship, Abdul Manaf, CEO of Ezitron stated, "We are delighted to partner with MiddleEastPostBox.com as they are the pioneers in permission marketing in the Middle East. We will provide broadcast technology through high speed servers and MiddleEastPostBox.com will use the subscriber information to help clients reach their promotion message in an extremely cost effective way."

About MiddleEastPostBox.com

Middle East Post Box is a dedicated 'Opt-in' Email marketing and SMS messaging portal which has a database of over 600,000 bilingual registered subscribers in 16 Middle East countries. MiddleEastPostBox.com has partnered with leading regional portals that have a database of registered internet and GSM subscribers.

The demographics of subscribers covers information such as age, nationality, education, salary, family size and areas of interest. Based on the client's target market, a direct marketing campaign is implemented with complete online tracking statistics.

MiddleEastPostBox.com is an e-venture promoted by Cyber Gear (http://www.cyber-gear.com), the leading e-business and B2B solutions company based in Dubai. Cyber Gear clients include British Airways, FedEx, Shell, Gillette, KPMG, Audi, NFO World Group, Xerox, Al Futtaim Investments, Etisalat, Galadari Brothers, Al Ghurair Centre, BurJuman Centre and Dubai Global Village.