Dubai, UAE - 19 September, 2001 (PRN): Middle East Post Box is the first dedicated portal in the region for 'Opt-in' email marketing. The technology implemented on the site captures the demographics of the registered internet subscribers with their areas of interest for delivering value added information through email and WAP enabled news alerts.
The need for Middle East Post Box was realised by Cyber Gear, the internet solutions company based in Dubai. According to Sharad Agarwal, CEO of Cyber Gear, "There is a critical need for providing a platform for cost effective and targeted online marketing. With banner advertising having serious limitations in reaching the appropriate message to the right audience, permission emarketing is slated to be the next major revolution in the internet industry. I think I am speaking for all that unsolicited emails are becoming a menace and one needs to receive only information that one subscribes to. Middle East Post Box will help agencies and marketing organisations in the region accomplish their objectives of delivering a compelling message in rich media format directly to the email boxes of their target market.
Global research conducted by Forrester and eMarketer in USA, has established that more than 85% of all net users use their internet accounts for email. Total email marketing spending in the US is likely to reach US$ 3.5 billion by end 2003. With an estimated 3.5 million internet users in the Middle East, opt-in email marketing holds much promise."
About Middle East Post Box
Middle East Post Box will set standards in the region for permission marketing. The 'Opt-in' database of registered subscribers will include information such as gender, age, family size, income, education, occupation and other relevant demographics. The clients can choose to reach their audience through Arabic and English messages. Complete tracking reports are provided for measuring effectiveness of campaigns through audited click-throughs. Middle East Post Box is keen on partnering with other regional portals that have built 'Opt-in' lists with demographic information.
About Cyber Gear
Cyber Gear is the industry leader in providing state-of-the-art internet eBusiness and B2B solutions in the Middle East. Formed in 1996, Cyber Gear provides bilingual and multimedia web design services, portals and intranet development, digital marketing, 3D virtual walkthroughs, live webcasting and installation of internet kiosk applications. Cyber Gear clients include Audi AG, British Airways, FedEx, Fidelity Investments, Shell Markets, KPMG, Xerox and Etisalat. Cyber Gear's network of portals include www.click2advertising.com, www.dubaicityguide.com, www.middleeastdirectory.com and www.middleeastevents.com.
