IIR, the leading Conference and Exhibition organisation is bringing Robert Kaplan back to the Middle East on 25 June 2002, at the Crowne Plaza Hotel, Dubai. Following the tremendous success of his previous visits with over 300 executives. IIR cordially invites you to join, what is sure to be an amazing day. Robert Kaplan is a world renowned Business Guru. He is a Professor at Harvard Business School and has written 2 Best selling books: The Balanced Scorecard and Creating Strategy Focused Organisation.

ROBERT KAPLAN World renowned business Guru.

The Balanced Scorecard is the most advanced and internationally recognised business tool in the world today. And you can meet its creator IN PERSON while networking with the highest level executives in the entire Gulf and beyond.

Based on the latest Kaplan/Norton book, 'The Strategy-Focused Organization', this event will explore profound advances in the Balanced Scorecard methodology - with a wealth of new material never previously heard in the Gulf.

Robert Kaplan will show YOU how to:

	Translate mission and strategy into operational terms through a strategy map and balanced scorecard.
	Cascade strategy downwards to business units and shared corporate services.
	Make strategy "everyone's everyday job" through communication, personal goal setting and incentive pay.
	Mobilize change through executive leadership.
	This is an inspirational IIR event led by a man at the forefront of business strategy developments. So believe Robert Kaplan when he tells you: "This important event is an investment that is sure to pay off".