Please visit website for further details and free membership http://www.indeconline.com

Fax:03-3485881; Mobile: 0505901064 Tel: 3-3401966

Description:  A practical course which demonstrates how to compete effectively in a vigorous market place.

Course Objectives:  The participant will learn how to examine the market place , products, pricing, communication media, and marketing channels in a variety of ways to seek opportunity areas.

Learning Outcomes:  Students who successfully complete the course will be able to prepare a workable marketing plan.  The marketing plan will accurately describe how markets will be approached, the desired product to suit the market place, the price needed to match the market place, suitable communication messages and media, as well as be able to determine appropriate marketing channels of distribution.

What You Will Be Able to Do After Taking This Course: 1) Identify a desireable market place, 2)  Find information about the market place 3) Describe the market place in detail, 3) Explain the product needs of the market place 4) Develop products that match the needs of the market place, 5) Estimate the sales of the product, 6) Decide which promotion technique is appropriate for the product / market combination, 7) Describe the goals and objectives of the promotion, 8) Estimate the cost of the promotion effort, 9) Determine the appropriate channel of distribution for the market / product, 10) Determine the price of the product to the various levels in the channel of distribution, 11) Estimate the profit and loss associated with the market /product combination, 12) Explain the motivations for the purchase of the product, 13) Forecast the international market for the product, 14) Explain the laws applicable to the market place, 15)  Know ethical considerations of undertaking your market plan.

Course Content:  Introduce concepts, models, and methods that have promise for adding value to strategy development and process.  Among the concepts covered are:

–          marketing concept

–          marketing mix/stimuli

–          wants/needs

–          marketing research/database marketing/information systems

–          relationship marketing

–          product adoption curve/innovation diffusion

–          segmentation/market analysis

–          consumer behavior/analysis

–          positioning/competitive analysis

–          strengths and weaknesses/performance analysis

–          product mix/services

–          product portfolios/product life cycle/product strategies

–          promotion mix/promotion strategies

–          societal, ethical and consumer issues

–          international and global marketing

Course Fee  $2200. Including instruction, documentation & lunch in hotel.
For registration, please send fax or email signed by authorized person.

Fax: +3 3485881; Mobile: 966-505901064; director@indeconline.com