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Martin Lindstrom is recognized by
Forbes as one of the world's primary online branding gurus.
His latest best-selling book Clicks, Bricks & Brands,
written in partnership with the 1-to-1 team of Don Peppers and
Martha Rogers Ph.d, has revolutionized the book industry with
its introduction of the world's first DualBook™, a
clicks-&-bricks subscription-based book concept. Martin
Lindstrom was the COO for BTLookSmart™, a worldwide joint
venture between British Telecom and LookSmart until 2000 and
is today Senior Vice President for Digitas Europe
Inc.
Dr. Paul Temporal: has
extensive experience of introducing Brand Strategy and
Management systems to companies both large and small across a
variety of industries. He is the author of five famous books
“Corporate Charisma”, “Strategic Positioning”, “Branding In
Asia”, “Hi-Tech Hi-Touch Branding”, “Romancing The
Customer”. |
For more information click here
Includes branding experts local speakers
What Participants Will
Learn
- How
brands drive business strategy in the 21st century
- The
power and rewards of branding
- The emotional capital of
powerful brands
- Special problems for technology and
e-branding
- Building a strong e-brand
- Developing a
customer relationship strategy
- The problems of Trust and
Loyalty, and what to do
- Online and offline
strategies
- Challenges and opportunities for Asian
brands |
Investment: USD 800 (AED 2936)
per delegate:
early bird and volume discounts.
To register for the the
unique event or to obtain information, please contact:
Smart Management Business Center
P.O.Box:
29900, Dubai
Telephone : +971 4 3323555
Fax : +971 4
3323554
E-mail :branding@smbc-dubai.com
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Workshop
Highlights
How to build a
world-class online branding strategy:
1. How to
understand the value of online branding
2. How to build a
solid online brand marketing plan different from all the
competitors
3. To identify new branding opportunities in
their organization which can save the organization for
millions
4. To think different, in a new creative way
ensuring dramatic branding results.
Clicks & Mortar
Branding
1. How to build a solid Clicks & Mortar
strategy in line with the advice given in Martin Lindstrom's
latest book: Clicks, Bricks & Brands with Don Peppers and
Martha Rogers.
2. How to measure the value of a Clicks
& Mortar brand strategy
3. How to create a strategy,
which in average will save the company for up to 20% of their
total marketing, spend and still be just as
effective. |
Who Will Benefit
Anyone who will be introducing a new product or service
has acquired a brand from another company, or who wants to
manage better the equity in a current brand or brand
portfolio. Likely participants include managers of many sorts
(business, brand, marketing, product, sales, and
communications representatives as well as strategists, and ad
agency professionals) therefore this workshop is especially
useful when several members of the same team participate
together. | | |
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