The subject line is the most important part of your email message.
Create a powerful subject by combining an action phrase with a response-boosting incentive.
Personalize your email message to your audience's interests, needs, and the benefit of responding to your offer.
Include a specific call to action.
Make your offer time-sensitive to create urgency and get prospects to act now.
Add impact with power words like free, win, discover, new, bonus, special, save and easy.
Keep your email message short (15-20 lines maximum) and easy to read by limiting paragraph length to 4-6 lines.
